Swich

Dear beautiful world and

all its fine people,

I'm Dawn, this is Joe, and we're Swich.

Now is the time for us all to take charge of our own health, to be proactive and get in front of health concerns that affect so many. It’s time to switch things up, to take the fear out of cooking, to feel better, maybe even awesome.

We started Swich to inspire a global health movement, and teach the world how to cook with confidence because we know that cooking changes lives and improves health.

This may be a crazy idea, but here it is—our Big Promise:

We will provide basic health-supportive and plant-forward cooking education for every person on the planet that wants to take control of their health and well-being through food and cooking. And we’ll do it for free.

Our goal is to teach 100 million people by 2023. We hope you’re one of them : ).

This simple, yet audacious idea—teach the world to cook for health—became our obsession. And now our mission.

So come along, cook with us!

Joe & Dawn

Swich Co-Founders

I'm Dawn, this is Joe, and we're Swich.

Now is the time for us all to take charge of our own health, to be proactive and get in front of health concerns that affect so many. It’s time to switch things up, to take the fear out of cooking, to feel better, maybe even awesome.

We started Swich to inspire a global health movement, and teach the world how to cook with confidence because we know that cooking changes lives and improves health.

This may be a crazy idea, but here it is—our Big Promise:

We will provide basic health-supportive and plant-forward cooking education for every person on the planet that wants to take control of their health and well-being through food and cooking. And we’ll do it for free.

Our goal is to teach 100 million people by 2023. We hope you’re one of them : ).

This simple, yet audacious idea—teach the world to cook for health—became our obsession. And now our mission.

So come along, cook with us!

Joe & Dawn

Swich Co-Founders

Our Story

Joe and Dawn founded Rouxbe (which now powers Swich) back in 2005. Their vision was to leverage digital media and online delivery to provide the highest quality, and most accessible, cooking education for everyone on the planet. The goal: help people improve their lives by getting them back in the kitchen cooking healthier whole foods confidently.

Over the course of their first 8 years, Rouxbe invested over $8 million dollars capturing a full professional cooking skill curriculum in bite-sized, close-up, high-definition videos that users could stream over the Internet on any device.

By 2008, they had launched the world’s first-ever online cooking school that today has taught over 600,000 home and pro students across 180 countries.

By 2012, they became the first education company in the world to provide Professional Cook and Plant-Based certification courses to future culinarians gaining global recognition from both the American Chef Federation (ACF) and the World Association of Chefs (WACs).

By 2014, they kicked off their enterprise class training platform that now powers cook training at over 2,300 hotels and food service organizations across the globe, in five languages.

In 2015, they launched their Culinary Wellness division that has provided health-supportive cooking education to tens of thousands of people looking to improve their health and wellness through food and cooking. Swich marks the next chapter for the Culinary Wellness division but combines a more personalized approach to education, with their obsession to transform global health through better cooking. The results from their Culinary Wellness yielded powerful results

99%
Would recommend their cooking classes.
92%
Gained cooking
confidence.
88%
Motivated to adopt healthier eating habits.
58%
Reported losing
weight.
49%
Reduced meat consumption.
25%
Increased plant-based consumption.
ROUXBE born out of Failed Food Network pitch Launched Video Recipe Site (Subscription, Premium Video) when world was UGC video like Youtube and ad driven-models Adobe Site of the Day Shot 1st 25 Instructional Lessons (first cooking school vids) Launched 1st Ever OnlineCooking School (V1 LMS) Completed 50% of entire professional cooking school curriculum Selected by Apple for iPad launch (1 of only 13 sites chosen for iPad ready videos sites, only cooking site) Launched World’s first ever Certification Courses for Cooks Rouxbe selected by Microsoft to powercooking school for Bing’s Food & Drink App. 300 videos translated into 17 languages for global launch Rouxbe lands 1st training contract for hotel (Waldorf Astoria!) Launches world’s 1st ever online plant-based certification course Recognized by American Culinary Federation Google selects Rouxbe as anexpert to launch to product Marriott International Selects Rouxbe as Online Training Partner for all Global Properties Rouxbe selected by Forks Over Knives to buildand power their cooking school Rouxbe partners with Plantrician Product to build andpower 1st prescribable cooking course for better health. James Beard Foundation selects Rouxbe as sole partner to create online food related courses for industry Recognized by World Association of Chefs (globally) Rouxbe launches vegan dessert course 2005 Raised Seed Round Funding (built touchscreen & shot videos) Series A Financing Series B Financing Series C Financing 500,000 home or professional cooks have used Rouxbe 1,000 hotels and food service orgs using Rouxbe to train cooks Over 2,200 hotels and food service orgs using Rouxbe to train cooks Rouxbe offers cooking videosto high schools as teaching aid (10,000+ students) 250,000 home and professional cooks 2006 2007 2008 2009 2011 2013 2016 2017 2018 2019 2014 2015 2012 2010 A Timeline to Swich

I have learned numerous facts, pointers and tips that I didn't learn in school or in 30+ years in the food service industry.

Michael M, Rouxbe Student